Apple emerged as the fastest-growing major vendor, with iPhone sales rising 23% compared to the same period in 2025 during the first nine weeks of 2026.
What's driving this?
- E-commerce discounts and smart pricing strategy
- iPhone 17 included in Chinese government subsidy programs
- Strong supply chain control letting Apple absorb margin pressure while Android competitors raise prices
- Growing demand for the Apple ecosystem in China's premium segment
Apple's strategy of holding prices steady while competitors increase theirs could further expand market share in the months ahead. The next big test: China's mid-year "618" shopping festival in June.
For anyone in the Apple ecosystem — this is a strong signal that global demand for Apple products and digital content continues to grow.